Minh Hanh Birdnest brand is my family business established in 2014. Our main business scope is the health and beauty field, in which, birdnest and saffron are leading products. No preservatives, additives, or bleaching are guaranteed in every product. Despite its establishment in 2014, the company still focused on offline and wholesale channels. Therefore, there is a big gap and challenge for the brand to develop in online channels and e-commerce. I and my team came up with an idea to rebrand it to be more elegant and modern, but still keep the traditional and cultural values.